Turn Setbacks into Setups

Stop Being Afraid to Follow Up

February 20, 2019

You just left a meeting that you absolutely killed. Now, you’ve found yourself coming off of that bliss and wondering exactly how to keep the momentum going.


Should you follow up? How soon is too soon to send a follow up email? And what exactly should you say?


Staying in touch after a meeting is extremely important. It not only expresses interest and cements your professionalism, but keeps you top of mind with the client, allows you to tie up any loose ends that may have surfaced during the meeting, and most importantly, makes you stand out from the pack.


It’s Just a Little Send


Don’t stress about figuring out what to say. The follow up email isn’t a space for you to present new points of discussion, but rather build on the ones that you created during the meeting and further showcase your expertise. It is also a great opportunity to send any materials that may be relevant to your meeting such as a portfolio, case study, or deck.


Keep your email short, simple, and to the point. Thank the recipient for their time, relay any of your key takeaways from the meeting, and set the groundwork for next steps. It’s as easy as that!


If all you have to say after a meeting is thank you for your time, say it. Simply having the courtesy to appreciate someone for taking time out of their busy schedule to meet with you will go a lot further than you think. It shows that you respect their time and appreciate their efforts in building a relationship with you.


No Response, No Problem


If you don’t get a response to your follow up email, do not worry! Not hearing back does not necessarily mean the meeting went poorly or that your follow up email wasn’t well received. Many factors can come into play when someone doesn’t reply and frankly, overanalyzing why you didn’t get a response won’t do you any good.


On the other hand, this allows you another window of opportunity to send a second follow up email. Don’t be afraid to send a follow up to your initial follow up. Wait a few days after sending your original email and then send a quick note or any information that you think the recipient may be interested in receiving. Perhaps you found an interesting news article that was related to your discussion or you have produced some relevant work. Do not hesitate to share, but always remember to be respectful of the recipient’s personal boundaries. Be careful not to overstay your welcome in their inbox and don’t bombard them with emails.


Make No Mistake


And of course, always proofread and spell check your email. You don’t want to sully your awesome meeting with a poorly written email speckled with misspelled words. Reading out loud or asking a friend or colleague to check your email can help you catch any potentially embarrassing errors.


You crushed the first impression now make your final impression a lasting one with a great follow up email.

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